For DTC stores

Articles built from your own catalog

For a founder running a direct-to-consumer store on Shopify, WooCommerce or Webflow. Rankli writes 30 articles a month around the products you actually stock, links the first mention of each one to its product page, and publishes them to your store.

Cancel any day from the app. Unused articles refunded.

Why catalog-grounded

A generic ecommerce article sends a reader nowhere

Rankli knows which products you sell, what they are called and where they live, so the guide, the comparison and the round-up all end at a page a shopper can buy from.

What a catalog-grounded article does

  • Retrieves the handful of products that match the topic, rather than handing the writer the whole store.
  • Links the first mention of each product to its own page, using the URL from the catalog.
  • Protects those links through editing and rewriting, so a later pass cannot quietly drop them.
  • Takes every price and stock claim from the catalog snapshot at write time, or leaves the claim out.

What a topic-only article does

  • Names a product category and leaves the shopper to search again.
  • Links to a collection page they have to filter themselves.
  • Loses its links the first time somebody rewrites the intro.
  • Quotes a price from a year ago that your support inbox then hears about.
What gets written

Four shapes that end at a product page

Research picks the searches shoppers make with a card in their hand, and prints the intent and the reason for each one before you schedule it.

ShapeAn example keyword
Buying guidehow to choose a cast iron skillet

The shopper is deciding what to look for. The guide that teaches the criteria is the guide that gets to name the product meeting them.

Comparisonenamelled vs bare cast iron

Two options, one table, and your products in it wherever they genuinely fit the criteria.

Recipe or use caseone-pan roast chicken for four

The article people search for at six in the evening, with the pan they need linked in the first paragraph that mentions it.

Round-upbest gifts for a new cook

A list built from your own catalog rather than a category page nobody browses.

Each article runs 1,500 to 3,000 words, with images and alt text, and passes 15 checks before it reaches your store. 9 of those checks can stop a publish outright.

Your stack

Connected to the store you already run

10 publishing connections in all. Every one of them verifies the credentials can create a post before a single article is scheduled.

See every integration

Shopify

One Admin API token and the blog to publish into. Rankli syncs products, images, variants, collections and product-page URLs, and posts straight to your store blog.

Shopify SEO

WooCommerce on WordPress

An application password on a user who can publish. Images upload into your own media library, and the post lands with its slug, excerpt and featured image set.

WordPress publishing

Webflow

An API token with CMS write access and the collection ID. Your field slugs are mapped and checked when you save, so an article never lands with an empty body field.

Webflow publishing

After it publishes

Shoppers ask assistants what to buy

Your own Search Console

Clicks, impressions and positions for the pages Rankli published, read from Google’s own report on your property rather than from an estimate.

4 answer engines

ChatGPT, Perplexity, Gemini and Claude, asked the same buying questions every month, 6 times each.

A held-out control

Some tracked questions are deliberately left off the calendar, so a rise in mentions can be told apart from a busy quarter.

240 tracked questions

On Growth, enough to resolve a change of about 4.6pp and report it rather than round it off.

Questions

What store owners ask first

Where do the product details in an article come from?

From a snapshot of your catalog taken when the article is written: the product name, the URL, the images and the attributes your store holds. A price or a stock claim that is not in that snapshot is not written at all, so nothing on your blog can contradict your own product page.

Will articles link to my product pages or to a category?

The first mention of a product links to that product’s own page, using the URL from the catalog. Those links are protected through editing and rewriting, so the links that reach your store are the ones Rankli placed. That is a click straight into checkout rather than into a browse page.

I have thousands of SKUs. Does that break it?

It is what the sync is built for: it pages through the catalog rather than pulling it in one request, and each article retrieves only the products that match its topic. More products means a longer first sync and a better-targeted article, which is the trade you want.

What about images? My blog cannot use packshots.

Every article gets a cover and in-article images with alt text, built around the topic and your own catalog assets. Photographic scenes come with an image provider configured on your account, and each article records which kind it got, so your blog looks like a magazine rather than a product feed.

Can I review posts before they go live on my store?

Yes. Publishing is draft or live and you set it per connection, and the credentials are verified before anything is scheduled. Run the first month on draft, read the writing, then switch it to live and stop reading it.

How much does this cost against hiring a writer?

Growth is $99 a month for 30 finished, published, catalog-linked articles, images and checks included. Start on the $1 trial for 3 of them, and cancel any day from the app with unused articles refunded.

Start small

Put three articles on your own store.

$1 once buys 3 finished articles, linked to your products and published live.

Start for $1

Cancel any day from the app. Unused articles refunded.